Sinch

As the North America Marketing Copywriter, I wrote everything from LinkedIn ABM ad campaigns and internal playbooks to long-form blog copy and event landing pages.

Not to mention thousands of sales emails.

If I can write about B2B customer communications,

I can write anything.

Marketing to marketers

For this campaign we targeted marketers on LinkedIn who were showing intent to attend the HubSpot Inbound 2024 event where we would be showcasing RCS messaging.

Very rarely did I get to branch out from the technical focused persona, so I pulled out all the stops when it came to appealing to chronically online marketers.

Dynamic RCS message for the blog the Atlanta copywriter wrote

Blog - Retail trends for RCS

This blog to coincided with our post-event marketing efforts after the ShopTalk 2025 event. Our goal was to follow up with prospect and offer insights into trends in retail communication and offer Sinch and RCS as a solution to keeping the competitive edge.